Until the early 1960s, fashion was a rite of passage for any woman who aspired to join the ranks of high society. The rules and codes were strict, designers were titans hailed by the press of the time, and ready-to-wear was just starting to emerge. Christian Dior, Jean Patou and Hubert de Givenchy prescribed a sophisticated fashion intended for the grande dames of this world, and actresses in particular. But then, along came the sixties, and gave this fashion establishment a kick up the backside. The '60s were a decade of audacity and daring. Ready-to-wear finally took off, thanks to Pierre Cardin and Yves Saint Laurent in particular, who set their sights on the industrialisation of fashion. "Affordable” luxury boutiques began to pop up all over Paris. Their aim? To get closer to the "everyday woman"; the person wearing the actual clothes.